Or encourage your child to write to a favorite friend, an author, or someone else your child admires. The toy company idea lets kids express appreciation and explain/design a product they would like to see. If they write to an author, they could describe the aspects of the book that they love, ask any questions, and propose a plot or storyline they invent. No matter what, be sure they know that it is going to get posted in the actual mail! This makes the whole project feel quite important and way more fun.